Systems thinking, applied to the whole business.

When everything comes back to you, it's usually your systems, not your people. I find what's in the way in your tools and data, fix the biggest problem first, and set things up so you can lead the business instead of being the system.

Ali Azimov has spent a decade partnered with companies from fast-growing startups to public companies — building the systems that move work and data from team to team, so standards stick, handoffs don't break, and the business can grow without everything running through one person. Today he brings that same discipline to owner-led companies: map what's in the way, fix what matters first, and keep the systems off the owner's desk.

I've partnered with companies from a 30-person startup to a public company. Same problems, bigger scale — and the smaller version is faster to fix.